Internationalization / opening of new markets
 The Problem
A company’s survival and growth can often be ensured only by breaking into the Asian, Arabian or
American markets. Opening a new market is an enormous entrepreneurial challenge. Part of a company’s
expansion strategy will be its decision on the type, extent and quality of the required sales
documents. In other words: documents have to be generated in new language versions (such as Asian
or Eastern European languages), corporate design and brand presentation must be adapted to the
target markets, technical documents must fulfill national legal requirements. Traditional document
generation processes incur considerable additional costs, and this cost pressure can occasionally
even lead to a postponed launch into new markets.
 The solutionDocScape is based on TeX, a text layout system used globally by
millions of users. TeX is mainly used in generating scientific book layouts, where
internationalization, the use of complex font systems, but also critical editions of classical
texts make great demands on the technical translation of typographic rules. The DocScape system
uses TeX mainly for text formatting and page construction. By reverting to the extremely flexible
typographic algorithms of the TeX system, text layouts in all languages worldwide, complex fonts in
Unicode, and especially the layout of Cyrillic, Arabic or Asian documents, as well as the blending
of different languages in one document with automatic switching of the relevant microtypographic
characteristics pose no problem for DocScape. Naturally, the system’s functional range includes
automatic hyphenation in all languages and the flexible configuration of automatic paragraph
formatting.
 The concrete benefits
The timeframe for a launch into new, foreign markets is often very limited, and the costs
involved in generating new documents are usually considerable. Far too often, the time and cost
factor determines the decision whether and how this risky step is taken. DocScape helps you to
generate all relevant documents for your expansion fast and cost-efficiently, leaving you to focus
your strategic considerations on the demands of the new market, which determine your requirements
of the documents needed. Basically, the process of document generation is no longer a barrier to
your company’s path into the future.
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(Deutsch)