Personalized newsletter
Companies and institutions have to remind their customers and clients on a regular basis of
their products and/or services, raise their awareness of news or topical offers, and generally
consolidate the relationship with their customers. An attractive, CI-compliant design of the
relevant documents is a valuable factor for the acceptance of a newsletter. However, the regular
generation of such documents through an external agency is extremely cost-intensive and
time-consuming.
The expense multiplies dramatically if target groups are addressed according to their
individual requirements. After all, not every addressee is interested in every piece of
information, and frequently it is advisable to present the same piece of information with a
different focus to different target groups.
Text messages by e-mail or a wealth of HTML pages are not an ideal solution.
DocScape allows you to generate a personal news magazine for each individual customer -
including title page, content table, attractive magazine layout, context-related placement of
advertisements, etc. The news items are maintained and edited in a database-based editorial system
and classed according to addressees and subject. If required, the database is capable of storing
news items in a number of different versions.
The generation of a document merely requires pre-defined layout guidelines for the customer
magazine or newsletter and a selection of relevant news according to each customer’s profile.
DocScape takes care of the individualized layout and publication of the newsletter in PDF format.
Whether you send it out by e-mail or as a digital print product - a thoroughly individualized
customer magazine is ready at the push of a button.
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(Deutsch)