One-to-one marketing / target group-specific information

A targeted address of specific customer groups does not have to stop at bulk issue variety catalogs. Why not generate a digitally printed special catalog for a small group of customers? Or an individualized, profile-oriented catalog for one specific customer, dispatched as a digital print product or by e-mail, or downloaded from the web? There is a wide range of options between bulk issue specialized catalogs and individualized offers. At one time, the cost-benefit ratio of a customized sales approach was simply not viable due to the high cost involved in document generation, printing and storage. Modern digital printing technology, with short runs and print-on-demand options, offers a number of solutions in terms of printing and storage costs. DocScape closes the final gap through 100% automatic document generation.

DocScape allows companies to generate tailor-made catalogs in the same way as the main catalog: the customer profile determines the selection of data from which the catalog is generated 100% automatically in a few seconds. The style of the design is identical with the main catalog, and customers receive a sophisticated document - designed specifically to suit their company’s requirements!

Manual post-processing or complex release procedures for each individual document are no option for this publishing approach. Therefore design guidelines - such as the exact utilization of a certain number of pages, combined with the automatic selection of suitable image and text formats for an optimum use of the space available - must be part of the automated printing process. DocScape lodges these kinds of parameters, like all other design rules, automatically complying with them. The controllable workflow allows 100% automation of the release procedure in terms of an automatic validation according to certain design criteria.